Our methodology
Aesthetic Brando follows a proven four-phase approach to turn your clinic's digital presence into a predictable booking engine. Every engagement follows this structure - from first audit to ongoing optimisation.
1. Audit & Diagnose
Free clinic growth audit delivered within 48 hours.
Website review
We analyse your clinic's website for conversion blockers, speed issues, mobile experience, and SEO foundations.
SEO audit
Review of your Google Business Profile, local map pack presence, treatment page rankings, and keyword opportunities.
Ad account audit
If you are already running ads, we review your campaign structure, conversion tracking, and cost per consultation.
Social review
Assessment of your social presence, content quality, engagement, and booking pathways.
2. Build the Foundation
We fix or build what is missing before any traffic is sent.
Website & tracking
We build or optimise your clinic website with booking-focused design and install clean conversion tracking.
Google Business Profile
Full optimisation of your profile with treatment categories, posts, photos, and review management.
Chatdek AI setup
Installation and configuration of our AI booking assistant so it captures and converts enquiries 24/7.
Ad & content prep
Campaign structure, ad creative, audience targeting, and content calendar prepared before launch.
3. Launch & Attract
Channels go live targeting high-intent patients.
Paid search
Google Ads campaigns go live, structured by treatment type and optimised for booked consultations.
Meta ads
Facebook and Instagram lead ads launched with before/after creative and treatment education content.
Local SEO
Ongoing local search and map pack optimisation begins, targeting treatment-specific keywords.
Content & social
Regular content publishing across social platforms with clear booking pathways in every post.
4. Optimise & Scale
Monthly reporting and continuous improvement.
Monthly reporting
Plain-language report showing cost per consultation, bookings by channel, and progress against goals.
Budget reallocation
Cut what is not working, scale what is - driving down cost per booking over time.
Creative testing
Continuous ad creative and social content testing to improve conversion rates.
Strategy adjustment
Quarterly strategy reviews to align with treatment seasonality, clinic goals, and market changes.
Five reasons our methodology delivers
Audit before action
Foundations first
Consultation-focused metrics
Continuous compound improvement
Built-in AI advantage
I built the Aesthetic Brando methodology to eliminate guesswork from clinic marketing. Every phase exists for a reason - because I have seen what happens when agencies skip steps. They waste money, burn trust, and convince clinic owners that marketing does not work.
The four-phase structure guarantees that by the time we launch a campaign, everything is ready to convert. The website works. The tracking is clean. The Google profile is optimised. The creative is tested. That preparation is why clinics see results in 30-40 days instead of waiting months for a generalist to figure out the basics.
Questions about our methodology
Generalists typically skip the audit phase, launch campaigns with broken tracking, and optimise for vanity metrics like impressions or clicks. Our methodology starts with a full diagnostic, fixes foundations before launching traffic, and measures everything against booked consultations.
Within 48 hours of connecting, we deliver a full report covering your website conversion blockers, SEO gaps, ad account health (if applicable), social presence quality, and booking funnel weaknesses. You get a clear picture of what is working and what needs to change.
Yes. If your website and tracking are solid, we can move faster through phase two. The audit determines your starting point so we never waste time on what is already working or skip what is broken.
Phase one (audit) is delivered within 48 hours. Phase two (foundation) typically takes 1-2 weeks depending on what needs to be built. Phase three (launch) begins immediately after. Phase four (optimise) is ongoing and continuous for the duration of our engagement.